Brandeis viewbook and welcome brochure
Brandeis Admissions sought to create a cohesive package of recruiting materials. The large junior viewbook, the senior (mini) viewbook, and the welcome brochure were strategically designed to address the questions of prospective students at each stage of their college search process. Every piece of this campaign opens a different window into the richness of the Brandeis experience. The junior viewbook is the first in a series of materials designed to attract students ideally suited to Brandeis. The engaging text and voices of current students combine with powerful images to invite prospective students to consider the question, “Can you see yourself here?” The visual narrative intersperses candid shots with abstract photography to draw the viewer into the moment. These admissions materials welcome and invite people to imagine themselves as part of the Brandeis community. The junior viewbook won the silver CASE award and the UCDA Award of Excellence.